1. Brand Overview
Brand Name: Devruti Couture
Mission:
To celebrate timeless fashion with mindful practices. Our mission is to offer elegant couture and prêt-à-porter collections alongside ethically curated jewelry — while minimizing fashion waste and maximizing conscious luxury.
Vision:
To be a leading fashion house that marries craftsmanship with sustainability, offering premium wear and accessories for the modern, mindful woman.
Brand Story:
Born from a passion for detail, heritage, and sustainability, our brand bridges tradition and modernity — blending handcrafted couture with ready-to-wear elegance, and pairing it with thoughtfully sourced silver and imitation jewelry.
2. Brand Essence
- Core Values:
Sustainability, Elegance, Craftsmanship, Authenticity, Versatility - Brand Personality:
Graceful, Conscious, Artistic, Luxurious, Honest - Target Audience:
Women of all ages who value style, quality, and sustainability — whether they’re dressing for everyday or extraordinary moments. - Style Keywords:
Minimalist | Ethereal | Modern Indian | Timeless | Rooted Yet Global
3. Product Segments
COUTURE
- Made-to-measure bridal and festive wear
- Custom embroideries, rich textiles, slow fashion techniques
- Personal fittings and consultations
PRÊT-À-PORTER (Ready-to-Wear)
- Effortless, wearable fashion for everyday or semi-formal looks
- Breathable fabrics, soft silhouettes, clean cuts
- Seasonal drops, capsule collections
JEWELRY
- Pure Silver: Statement yet timeless, made from certified 92.5 silver
- Imitation: Trend-driven, budget-friendly, and light-weight
- Designed to complement our clothing line
