Welcome to Devruti couture
A homegrown Indian brand born from a love for conscious fashion, deep-rooted culture, and thoughtful living. Our boutique curates and crafts a range of girls’ and women’s wear—from dreamy couture to ready-to-wear elegance—and complements it with timeless pure silver and imitation jewellery.
We take pride in being a minimal waste brand with a deep respect for our environment. Every cut reflects our belief in sustainable, mindful creation. We are not just designing apparel —we’re building a greener planet, one piece at a time.
As part of our mission to spread green luxury, we’ve introduced a heartfelt gesture with every order:
We are sending seeds of different plants with each parcel dispatched.
It’s our way of giving back to nature—and inviting you to do the same. We sincerely request you to grow these greens, cherish them, and share the joy of nurturing life. Because together, fashion can flourish beautifully, with the planet in mind.
About the Founder
Hi, I’m Rutvi Dhoriya, the founder of Devruti Couture—a dream turned into reality, woven with purpose and passion.
Fashion has always been my creative outlet, but as I grew, so did my sense of responsibility toward the environment and community. I envisioned a label that wouldn’t just follow trends but lead with values—values like sustainability, authenticity, and heritage. That’s how this brand came to life.
Through every design, I aim to tell a story—one that celebrates femininity, empowers choice, and cares deeply for the earth. From charming outfits for little girls to elegant ensembles for women, my vision is to make you feel special while staying rooted in mindful living.
Thank you for walking this journey with us—your support helps not only a small brand grow but also helps grow trees, dreams, and a greener environment.
